If your goal is to promote and build your business this year—as it is for the Buckeye Bling Team—here are Five Things To Do Now to Grow Your Direct Sales Business. These five combined with the Five Tips to Kickstart Your Business we provided earlier in January will get your business started on the right path this year.
Promote Your Business
Gather the Organizational Tools You Will Need – Make sure you have a good calendar, one that allows you to schedule into the evenings and ideally has plenty of room to make notes and reminders. It can be electronic or hard copy – it’s up to you. Each week, block out time for the important things (family and some “you” time) and appointments or obligations already scheduled.
Then block time for your business. It will only grow if given time and effort, and your hard work will pay off.
Make sure you have business cards, promotional materials and company catalogs to carry you through the next 2-3 months. Plan to have your business cards (hard copy and electronic versions) with you at all times. Keep flyers, opportunity brochures/cards and business catalogs in the car ready at a moment’s notice. And don’t forget to hand them out when the opportunity arises.
Look for Opportunities to Share What You Do – And speaking of opportunities, throughout your day-to-day tasks and routine, be on the lookout for ways to share your business. If someone compliments your jewelry at the grocery store (if you are a Plunder stylist), tell her it’s Plunder, that you sell it and ask her if she has ever heard of it. Then fill her in on the great opportunity.
If a working mother mentions that she would prefer to be home with her children, or another mentions that money is tight and she could use more income, tell her about your business and how Plunder (or your company) could be the solution.
Utilize every opportunity you get to share your business and your products. That girl behind the counter just might be the next rock-star recruit on your team.
Develop a FRANKS List – FRANKS stands for Family, Relatives, Acquaintances, Neighbors, Kid connections and Service organizations and Shops. Create a list of everyone who falls into these categories and then some. Include everyone that comes to mind and tamp down the urge to pre-judge any person. You never really know who will want to be a customer, hostess or to join your team. And a “no” now, could be a “yes” later when the time is right.
Your FRANKS list will evolve as you work through contacting the names listed and you think of others to include or add new people you meet. Your list should include space beside each name for comments from your conversation and notes about next steps.
Embrace the Rule of Five – Contact five new people each weekday. That’s 25 people a week and 100 each month. Based on normal averages, you can expect about 10 of those to become hostess or recruit or refer you to someone who might become a hostess or stylist. And several will likely become new customers.
It may be challenging and a little intimidating to reach out to people the first few times, but it gets easier. Practice a five-minute “elevator speech” about you and your business, then start contacting via phone, email or text. Remember, you don’t want to be pushy but just to share your new business and product with them. You will likely be surprised at the positive reactions you will receive. At the same time, don’t be discouraged by the “no’s.” Just make notes from your conversation on your FRANKS list and and move on to the next person.
Create a Training Video for Your Hostesses – This can be a great tool to use as an introductory communication with your hostess. When she schedules a party, tell her you will be sending her a video that includes information she will need and can refer back to.
The first thing to do in the video, obviously, is to thank her! Then, keep the video positive, enthusiastic, lively and helpful. Include the details she will need to host a successful party and earn the most rewards. Remember, this is all about her and how you can help her be successive. Have fun with it and she’ll have fun watching it.
Reap the Rewards
These tasks take a little time and effort on your part, but your business is worth it, right? To grow your team and to increase sales, you’ll need to be organized, create a list and reach out to potential prospects, train your hostesses, and capitalize on every opportunity to share your “why” and business with others. And you will see results.
Completing these Five Things To Do Now To Grow Your Direct Sales Business will benefit you and your business immediately. Have you tried either of these in your business already? What were your results? Do you have other tips or suggestions that have worked to build your direct sales team or business. If so, please let us know in the comments below. Team Team would love to hear from you.