If I were to ask you what your primary reason was for signing up with your direct sales company, you’d likely answer, “for the money!” or something similar. I admit the income potential was a primary part my “why” and via a recent pole I learned it was for most of my Team.
Don’t get me wrong. There are lots of other wonderful benefits to working in direct sales–not the least of which, for me, is our amazing Plunder sisterhood and the ability to work my business from home on my schedule–but the income I make from my business has been a game changer for me and my family. And it is a great motivator to keep striving, keep selling and keep building and nurturing my team.
If the income potential is part of your why, here are “Seven Income-Producing Strategies for Direct Sales” I recently shared with my Buckeye Bling Team:
- To build your business, each week, strive to add at least 6-7 new prospects to your FRANKS list, folks that you want to share your business, products or services with. Where do you find people to add to your list? People are EVERYWHERE. Thanks to the internet and social media, you will never run out of people to add to your list.
- Then, reach out to 6-7 people on your FRANKS list this week with the intent to invite them to host a party or to learn more about your business, products and services.
- Once you contact them, be sure to schedule a precise time and date to get that presentation, party or sale on the calendar. Or identify a date that you can contact him/her again if now is not a good time for them. And remember, make it worth their while. It’s not about you. They will respond positively to you if what you offer meets THEIR needs, wants or desires. Fill a need for them, offer them a special deal, etc. The focus should be on them.
- The fortune is in the follow up. Plain and simple. Some people need more follow up than others but what’s important is that you follow up with your prospects to either get them off the fence or to handle any objectives they might have. This week spend time following up with individuals you contacted in the past, former hostesses, or someone who previously expressed interest.
- Ask someone to join your team or buy your products. Gift a friend or co-worker wth something from your product line or a sample. Offer him/her a discount, with no strings attached. Cold call someone who you think would benefit from starting and running their own business. These are income-producing activities. Do them more often and it will work more often.
- And let’s not forget team building. Check in with your team. Schedule a three-way call or chat. Encourage them. Send them happy mail and a thank you for being part of your team. Make sure they are properly trained and supported. Your team is your business, and their success is your success. Help them be successful.
- Maintain an active social media presence…and use social media to market your direct sales business. An intentional social media post is a post with an intent to get someone to engage with you and to ask for more information. Inside my company and team, we call them a curiosity post. Whether you are using Facebook or Instagram or any kind of social media post that has a call to action for people–even if implied and not stated outright–those would be considered an income producing activity.
I hope you find these income-producing tips helpful as you continue to build and nurture your direct sales business.